Among the things certain people like to do out of envy and jealousy is to spread false rumors about people that are either more successful than them or they feel are going to exceed their success. There is a lot of gossip that is spread about many prominent people that would destroy a person if it is not addressed. For one thing, a businessman with customers might have customers believe what is being said about him if he is not quick to address the issue in an appropriate manner. There are many ways to respond in a positive manner to gossip spread by haters. Among the things businessmen don’t want to do is to get into the mud with haters. One thing about haters is that they have a lot of experience in destroying people. One thing that can be said about haters and gossipers is that they know how to destroy anyone that gets into it with them. It also makes the businessman look bad to get into the mix. The better approach would be to find a company that can clean up negative search results. Among the sites that one could try is http://searchcleanup.com. A businessman’s primary responsibility is his customers. While it is ill-advised to respond to the attacker, one thing the business owner could do is admit any fault that he has. However, the businessman has to assure the customers that the business will continue on. Another thing a businessman can do in response to the attack is to bring forth extra value to the customer. Depending on the nature of attack, http://searchcleanup.com might be required in order to make sure there is nothing that is a threat to the business or the livelihood of the client. Bad information can definitely ruin the target in many ways even if it is false.