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Nicolas Krafft Promotes the Growth and Success of L’Oréal


Nicolas Krafft is the general manager of Pulp Riot International at L’Oréal. Previously, he served as vice president of Global Business Development at L’Oréal. Given his position, Nicolas Krafft is responsible for the strong growth of L’Oréal, a company that deals with beauty and fashion products. Under his leadership, the company has managed to create high-quality beauty products that meet and exceed the expectations of their customers. Each of the products appeals to a specific market segment, thus pushing the firm towards dominance in the industry.

On September 30, 2018, when Nicolas Krafft was Vice President of Global Business Development at L’Oréal, the company held its second annual fashion and beauty show in the French capital, Paris. The event was graced by some of the renowned persons in the fashion and beauty industry. The show aimed to promote the accessibility of fashion and beauty, and that’s why it was a public event.

The event was held on a well-designed 60-meter floating runway on River Seine at the center of the French capital. Female models were the highlight of the event. Some of the famous models that were present for the event were Elle Fanning, Eva Longoria, and Louise Bourgoin. Besides the star-studded faces of the fashion and beauty world, other famous persons were present at the fashion show, including Nikolaj Coster-Waldau, the famous Game of Thrones actor that plays Jaime Lannister.

Additionally, Marie Bochet, the Paralympic ski champion who is also L’Oréal Paris’s ambassador, was present. The event focused on creativity and diversity, a theme that aimed at helping the firm reach a wider audience. The event was an avenue for L’Oréal to display some of the latest designs and fashion that embraces diversity to suit people all over the world.

A wide variety of the latest collections, jewelry, and seventy hair and makeup looks got showcased at the event. The fashion show was massive; it was broadcasted in more than 30 countries. Moreover, screens were set up for passers-by in Paris to watch the event.

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