How Fabletics is a lot like Amazon

Fabletics can be likened to several companies. It is a lot like Amazon, Warby Parker, and Apple mainly because of the company’s business model. Fabletics has a strategy and position that is paying off. The company has been opening physical stores throughout the year. Currently, there are approximately sixteen stores open in places different locations. The firm has brick and mortar stores in Florida, California, Illinois and Hawaii.


Fabletics has been a highly successful company, but what is their secret. According Kate Hudson, the co-founder of Fabletics, the company has focuses on modern and reimagine e-commerce system. The company has focused on a high-value brand from its first day of operation. The membership model allows the firm to offer personalized services. The company focuses on latest fashion at half the price of competitors. Kate Hudson stated that it was a lot easier to make people happy when you know what they want.


Fabletics store


Fabletics sells everything you will need for activewear. The kind of clothing sold by the company can be worn right from the streets to the gym. There are many items you will purchase that will fit the general wardrobe. Fabletics clothing are highly fashionable and well designed. They make exercising desirable and attainable. You can buy activewear dressing at high-end prices. However, if you work out frequently, it may pay off to become a VIP member and get discounts for your outfit. One gets huge discounts for single pieces and entire outfits.


Fabletics main selling points are in sportswear for both men and women. The company also makes additional accessories known as athleisure. The goal of these clothing is to make exercising fashionable and desirable. Gone are the days when one would wear sweatshirts and sweatpants to hit the treadmill. The VIP membership is similar to signing up for subscription. The company charges one $49.95 every month and gives outfit discounts. One purchases their outfit at their own time and convenience. Alternatively, one can skip a month before the 5th date of the month.


Fabletics was founded by Don Ressler, Adam Goldenberg and Kate Hudson in 2013. They formed the e-commerce system after realizing the gap in activewear clothing. While most people are into exercising and healthy living, there was hardly any fashionable clothing for them. The three founders saw that many people were highly interested in activewear and decided to launch Fabletics. Fabletics has grown to redefine fashion with sportswear. The company offers its customers a unique chance to get personalized clothing. Through the client’s lifestyles and fashion tests, the company handpicks products meant for a particular client.


Activewear and accessories have proven to be lucrative for various online sales. This is why Fabletics is becoming a huge competitor of Amazon. Fabletics has several plans to expand its business operations. Founders of the brand believe that with the high commitment level, Fabletics is going to greater places in the coming years. Kate Hudson has always shown a tremendous commitment to her brand. She advertises the company on her social media platforms and the company’s website.

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